Brand & identity
Visual identities, logotypes, colour and type systems, and the guidelines that keep a team consistent after handover.
- Identity systems
- Art direction
- Adobe CC: Ps, Ai, Id
I help teams turn strategy
into brands and products people love.
Selected work
Services
Three areas I've worked across since 2016 — usually overlapping, always ending in something that shipped.
Visual identities, logotypes, colour and type systems, and the guidelines that keep a team consistent after handover.
Site design in Figma and front-end build in WordPress, HTML, CSS and JS — I can hand off, or ship it myself.
Research, wireframes, prototypes, usability testing and the component library the build runs on.
Process
Step 01
Research and interviews with the people who will use it.
Step 02
One problem statement and success criteria, agreed up front.
Step 03
Prototypes tested with real users, narrowed by what testing shows.
Step 04
Final UI, components and build — measured against the criteria.
About
A UX and digital designer in Copenhagen, working across brand, web and product since 2016. I like owning the whole arc — from the first user interview to the shipped build.