Brand & identity
Visual identities, logotypes, colour and type systems, and the guidelines that keep a team consistent after handover.
- Identity systems
- Art direction
- Adobe CC: Ps, Ai, Id
I help turn ideas into brands
and digital experiences.
Selected work
Services
Three areas I've worked across since 2016 — usually overlapping, always ending in something that shipped.
Visual identities, logotypes, colour and type systems, and the guidelines that keep a team consistent after handover.
Site design in Figma and front-end build in WordPress, HTML, CSS and JS — I can hand off, or ship it myself.
Research, wireframes, prototypes, usability testing and the component library the build runs on.
Process
Step 01
Research and interviews with the people who will use it.
Step 02
One problem statement and success criteria, agreed up front.
Step 03
Prototypes tested with real users, narrowed by what testing shows.
Step 04
Final UI, components and build — measured against the criteria.
About
A digital designer based in Copenhagen, working across brand identity, UX and web since 2016. I bring ideas from concept to delivery, connecting thoughtful design with experiences that work for people.