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Harmony Pet Services

From word of mouth to a brand on the move.

A pet care business ready to grow beyond referrals. I built a cohesive identity across its website, printed materials and car signage — turning everyday journeys into brand awareness.

Visit the site

The Harmony Pet Services logo: a yellow pet taxi with a smiling cat and dog, on a deep blue background with large cat and dog shapes

Client

Harmony Pet Services

Role

Designer — brand, web & print

Scope

Identity, web design, WordPress, print, car signage

Year

2025

My role & contributions

One friendly, recognisable identity — carried from the screen to the street.

  1. Visual identity and guidelines
  2. Website design and WordPress build
  3. Printed materials
  4. Car signage
Harmony brand guidelines: the logo on its construction grid; badge, QR code and app icon; typography in Omnes and Open Sans; the colour palette of blues, yellows, purples, white and black; button states, contact icons, spacing scale and a subtle cat-and-dog background pattern

01 — Visual identity

A pet taxi you can spot from across the street.

A yellow taxi carrying a smiling cat and dog, set on a deep blue. The mark works as a full logo, a round badge, a QR code centre and an app icon.

The guidelines cover typography, colour, button and icon states, spacing and a subtle background pattern — so every new page or print piece stays on-brand.

The Harmony Pet Services homepage in Romanian: the Pet Taxi hero with photos of the branded car, services and prices for pet taxi, dog walking, pet sitting and pet shopping, an introduction to the founders Claudia and Relu with a press quote, customer reviews and a contact footer

02 — Website

Real photos, clear prices, people you can trust.

Designed in Figma and built in WordPress. The site leads with the pet taxi and real photos of the car on the road, then lays out every service with its prices.

The founders, a press mention and customer reviews follow — the reasons a pet owner hands over their animal. Phone, WhatsApp and social links sit in every footer.

The branded Harmony pet taxi: a blue estate car with the yellow taxi logo, the Harmony Pet Services wordmark, phone number, Facebook handle and a QR code on the side

03 — Car signage

Every journey is an advert.

The pet taxi itself carries the brand: logo, name, phone, Facebook and a QR code that leads to the website — so every trip across town works as brand awareness.