02
Harmony Pet Services
Brand & digital presence
A pet care business that had outgrown word of mouth. I built the identity, the website and the printed material it hands to customers — one voice across all three.
harmony-petservices.ro loop
The brief
[Two or three sentences on the starting point: who the client was, what they had, and what was actually broken. Name the constraint that shaped everything — a deadline, a legacy system, a regulation, a team of two.]
The problem
[What the user could not do. Be specific and concrete — "SME owners had to assemble emissions data from four spreadsheets and a PDF from their energy supplier" beats "reporting was difficult".]
My role
[What you owned versus what you inherited or collaborated on. Say plainly if you were the only designer.]
competitive audit, or the old flow annotated
Caption: what this shows and what you concluded from it.
flow diagram
Caption: what changed between this and the final direction.
Process
[Discovery]
[What you did, who you talked to, how many. One insight that changed the direction — the moment you learned something you did not expect.]
[Structure & flows]
[The decision you made about information architecture or the core flow, and the alternative you rejected. Rejected options are what make a case study credible.]
[Interface & system]
[Components, design system, handoff. How you kept it consistent, and what you had to compromise on to ship.]
[One sentence a client, PM or user actually said — or the single sharpest insight from the project.]— [Name, role, company]
The design
[Walk through the two or three decisions that matter. For each: what the user needed, what you did, and why that solution over the obvious one.]
[Keep it to the decisions you would defend in an interview. Everything else is a screenshot.]
Caption: what the visitor should notice here.
Outcome
[What shipped, when, and what happened after. If you have numbers, use them. If you do not, say what changed qualitatively and be honest that it is early.]