Digital designer, Copenhagen
Andreas Petrovits
Thoughtful design, from brand identity
to digital experience.
Open to new roles
About
From graphic design to designing for users
I've worked in graphic design since 2016, gradually expanding into brand identity, digital design and UX. I studied Multimedia Design & Communication at UCL before completing a BA in Design & Business in Copenhagen.
At Sustainary, I worked across sustainability initiatives and two annual events, creating visual identities, websites, presentations and communication materials. Working closely with marketing teams, partners and stakeholders taught me to adapt quickly to changing needs. In my final year, I led a rotating team of interns and helped establish brand guidelines across initiatives. I also independently worked on a SaaS product, taking it to beta launch and helping secure 60 pre-registrations.
Today, I freelance across brand identity, UX, websites and content, combining visual thinking with a practical, analytical approach to problem-solving. With a background in maths and computer science, coding skills and a Google UX Design Certificate, I bring both creative and technical thinking to my work.
The path
How I got here
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Nov 2024 – now
UX & digital designer
End-to-end digital and creative work: visual identity, websites, UX, digital marketing, social content, video and print. Clients include Harmony Pet Services, for its visual identity and website build.
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Aug – Oct 2024
UX & digital designer (contract)
Sole designer alongside three developers on a digital product, deepening my interest in user behaviour, evidence-led decisions and intuitive experiences.
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Sep 2022 – Jan 2024
Design & development lead
Led design work and coordinated a rotating team of interns across two annual events, SDG Tech Awards and Green Impact Week, with various stakeholders and clients. Independently designed greenimpact.io, a SaaS product taken to beta launch with 60 pre-registrations.
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Sep 2020 – Aug 2022
Digital designer
Brand identities, websites and digital and print communication for a sustainability-focused NGO.
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May – Aug 2020
Digital designer (internship)
Joined the team as an intern, working on digital and print communication.
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Feb 2019 – May 2020
Digital designer (part-time)
Digital and campaign design for one of Denmark's largest providers of outdoor fitness equipment.
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Aug – Oct 2016
Graphic designer (internship)
Campaigns, design and communication at a marketing agency, where the craft habits started.
How I work
The Double Diamond
Understand the problem, explore solutions, and refine until we have something worth shipping. Every decision grounded in real user needs and behaviour.
Step 01
Discover
A 90-minute kickoff, stakeholder interviews and desk research, plus talking to the people who will actually use the thing. Wide on purpose.
Step 02
Define
Everything collapses into one problem statement, a handful of user needs and success criteria we both sign off on before any design starts.
Step 03
Develop
Sketches, wireframes and prototypes in Figma. Several routes, tested with real users, narrowed by what the testing shows rather than by taste.
Step 04
Deliver
Final UI, a component library, and a WordPress or front-end build if you need one. Then we measure against the criteria we set in Define.
Four things you can expect
01
I ask first
Before anything gets drawn I want to know who it's for and what happens if we get it wrong. Briefs improve under questions.
02
Evidence over taste
I'd rather change my own design because a test said so than defend it in a review.
03
I can build it
Front-end and WordPress are part of my toolkit, so I design things that can actually ship, and I can hand off in the language developers use.
04
Systems, not one-offs
Components, type scales and templates, so the work still holds together six months after I've handed it over.
Toolkit
What I work in
- Figma
- Illustrator
- Photoshop
- InDesign
- After Effects
- Premiere Pro
- HTML5
- CSS
- JavaScript
- WordPress
- Elementor Pro
- Google Ads / SEO
- Facebook Ads
- Notion
- Monday.com
Education
BA in Design & Business: communication design & media
AP in Multimedia Design & Communication
Baccalaureate in Mathematics & Computer Science
Training
- Google UX Design Professional Certificate
- UX & Web Design Master Course: strategy, design, development
- Illustrator CC Master Course
- Digital Marketing Masterclass: AI & ChatGPT for marketing
Beyond design
Food, waste and data
Food has always been a passion of mine. After spending several years working as a cook, I developed a particular interest in food waste and the potential for digital products to help tackle it.
I'm currently exploring how small food businesses could use data to predict demand, optimise inventory and better connect with farmers. It's a work in progress, but one that brings together my interests in food, sustainability and digital product design.
I'd love to connect with others working on similar challenges and, ultimately, be part of a team where I can collaborate, learn and help build thoughtful digital experiences that make a meaningful difference.