Software: Adobe Illustrator, Photoshop, InDesign, AfterEffects
Project Summary: Green Impact Week, an annual event hosted by Sustainary as part of the EU's Green Week, brings together leaders in technology, politics, and strategy to advance the green transition.
I was tasked to create the following:
1. Promotional Materials
Teaser campaign video highlighting key moments and activities from the previous event. Speaker posts were created for sharing on their personal accounts to boost event visibility and engagement. Additionally, other assets were designed to prominently showcase the event agenda.
LinkedIn was primarily used to engage with the professional audience, while Instagram targeted students, helping to maximize reach across different demographics.
LinkedIn was primarily used to engage with the professional audience, while Instagram targeted students, helping to maximize reach across different demographics.
2. Brand Book
Given the large number of people involved in the project, a brand book was created to outline essential design guidelines, to ensure consistency across all event materials.
