Project Description
During my time at KEA, I participated in a collaborative project with a digital agency from Copenhagen. The agency was working with Denmark's largest soft drink manufacturer and needed a fresh communication strategy to launch and promote the company's new organic soda.
Our task was to brainstorm and develop an innovative strategy. I created campaign materials, including three distinct posters featuring QR codes that linked to the online campaign, alongside the hashtag #shareyourEGO. The website I designed aimed to differentiate this organic soda from the company's other beverages by highlighting its natural ingredients.
