While studying at KEA, there has been a project in collaboration with a digital agency from Copenhagen. One of their clients is the largest manufacturer of soft drinks in Denmark. The agency was working for a communication strategy to help their client launch and promote their new organic soft drink.
The job was to develop a strategy ourselves, to come up with something innovative. Materials that have been developed for the campaign can be found below and it consists of three different posters with the QR code linked to the online campaign, followed by a hashtag #shareyourEGO. The presentation website is to help distinguish this organic soft drink from all the other soft drinks they produce and highlight the natural ingredients that are being used.
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