Project Overview
greenimpact.io is a comprehensive sustainability reporting platform designed to help small and medium-sized enterprises (SMEs) comply with the European Commission's Corporate Sustainability Reporting Directive (CSRD).
My Role
As the UX Designer on this project, I led user research, experience design, and visual design to create an intuitive system that simplifies complex regulatory requirements for SMEs without dedicated sustainability teams.
greenimpact.io is a comprehensive sustainability reporting platform designed to help small and medium-sized enterprises (SMEs) comply with the European Commission's Corporate Sustainability Reporting Directive (CSRD).
My Role
As the UX Designer on this project, I led user research, experience design, and visual design to create an intuitive system that simplifies complex regulatory requirements for SMEs without dedicated sustainability teams.
Deliverables
❖ User Research & Insights (Interviews, Surveys)
❖ Personas & User Journey Maps
❖ Competitor Analysis
❖ Information Architecture & User Flows
❖ Wireframes & UI Design
❖ Interactive Prototypes
❖ Usability Testing & Iterations
❖ Visual Identity & Design System
❖ User Research & Insights (Interviews, Surveys)
❖ Personas & User Journey Maps
❖ Competitor Analysis
❖ Information Architecture & User Flows
❖ Wireframes & UI Design
❖ Interactive Prototypes
❖ Usability Testing & Iterations
❖ Visual Identity & Design System
Problem Statement
Nordic SMEs are small businesses with limited resources and ESG expertise who need a simple, accessible way to create credible sustainability reports because the new CSRD requirements are complex, and manual compliance is inefficient and risky.
Hypothesis Statement
Providing SMEs with an easy-to-use CSRD reporting platform will streamline sustainability reporting, reducing time and errors while improving compliance and stakeholder trust.
Value Proposition
1. Simple Registration
From Zero to CSRD-Ready in Minutes.
Eliminate onboarding friction. Our intelligent registration uses automated business data lookup to get you started without the paperwork.
2. Pay-As-You-Go Tools
Professional ESG Tools, SME Budgets.
Stop paying for features you don’t use. Scale your sustainability toolkit up or down based on your reporting cycle, keeping compliance affordable and flexible.
3. Support Made Easy
Expertise on Demand, Not on Payroll.
Never get stuck on a regulation again. Access a dedicated Sustainability Officer through our integrated support hub for human guidance whenever you need it.
4. Data Overview & Files
Your Single Source of Truth.
Kill "Excel Hell" and scattered files. Centralize your sustainability data in a secure, shared environment that keeps your team aligned and your reports audit-ready.
5. Green Profiles & Community Access
Turn Compliance into Competitive Advantage.
Stop hiding your progress in PDFs. Showcase your verified green profile and financial data to a community of partners, investors, and banks looking for credible SME leaders.
The Product Development Life Cycle has guided the development of this SaaS product from initial concept to launch, ensuring a user-centered experience throughout. The process followed five key stages: Foundational Research, Define, Design, Test, and Launch. In the case study attached I’ll walk you through each stage and share how I made design and product decisions that led to the final solution.
