Project Description
During my time at KEA, I got involved in a project teaming up with a digital agency from Copenhagen. They were working with Denmark's biggest soft drink maker. The agency needed a fresh communication strategy to launch and promote the company's new organic soda.
Our task was to brainstorm and craft an innovative strategy ourselves. I created materials for the campaign, including three different posters with QR codes linking to the online campaign, along with the hashtag #shareyourEGO. The website I designed aimed to set this organic soda apart from the company's other drinks by showcasing its natural ingredients.
